Alexander Lewis Pre-Spring Collection 2013-14

Alexander Lewis theme was based on about "a clash of cultures" at his Resort presentation. It's an idea that hits close to home for this up-and-coming designer, who is Brazilian but based in London. The cultures in question were Asian ex-pats and surfers.Alexander Lewis, a newbie from London, showcased his resort collection for the first time in New York. In an interesting and forward-thinking move for a young designer, Lewis only works in pre-collections, his logic being that most retailers spend between 60 and 80 percent of their budget during pre-seasons. “I have a better chance of getting a slice of the 80 percent than the 15 percent during the main season,” he said. His resort collection was a cool mix of summery basics and speciality pieces inspired by Asian ex-pats in Brazil, Sydney, Costa Rica and Southern California and surf culture in Asia. Standouts included colour-blocked sweaters hand-knitted in Wales and a blue jacquard skirt with a front panel shaped to suggest a surf board-shaped seams on the other—the results were subtle and wearable. A mash-up that was more than the sum of its parts..There was something efficient about his approach to pattern as well.

All of his patterns were inspired by a shibori dyeing experiment he conducted at home in his London bathtub, but rendered on silk jacquard and cotton canvas, they were as different as night and day. The blue and white cotton canvas, in particular, looked great. It had the laid-back feel of sun- and sand-battered denim. The surfing community would no doubt approve.

lets have a look on resort collection by Alexander Lewis here below:

Alexander Lewis Pre-Spring Collection 2013-14